YouTube, Periscope, Blab, Oh My!
If you are a nonfiction author, I would bet that you wrote your book to increase your credibility and establish yourself as an expert in your industry. Nine times out of ten, a significant part of your business includes coaching, consulting and speaking.
Your book gives your clients and audiences an opportunity to take a small piece of your knowledge with them. They are able to “pick your brain” by reading through ninety plus pages of your expertise. And if you’ve done your job well (and I know you did if you are following Anita Henderson’s Write Your Life™ approach), they will want more…no, they will DEMAND more!
You will never find a better time than right now to integrate video into your online marketing strategy. According to Cisco (http://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html), video will represent 80 percent of all internet traffic by 2019, up from 67 percent in 2014. It is the most influential medium for engaging online audiences and building an emotional connection with your clients.
Live-streaming platforms like Periscope, Meerkat and Blab are giving sites like YouTube a run for their money. Now, FaceBook has no intentions of getting left behind and has started slowly rolling out Facebook Live to all users and not just verified pages.
This is all great news for authors! You have content and a community of viewers who are ready to hear what you have to share. Below are a few things to consider as you get started:
- Do not just jump on what appears to be the latest and greatest just because everyone else seems to be doing it. Didn’t your mother always ask, “If Johnny jumped off a bridge, would you?” Periscope is all the rage these days but without a plan or purpose, you will be wasting your time. Remember my post, “If You’re Not Measuring, You’re not Marketing.”
- With #1 said, I would still highly suggest also posting your videos to your YouTube channel. After all, they are still the #2 search engine.
- Do not get caught in the paralysis of analysis attempting to select the perfect video platform to use. Certainly all platforms are not created equal. They have different purposes and uses. Some focus on mobile, some are better for short episodes and others for group conversations. Ultimately the platform is not as important as your content.
- If you already have a tribe or community, they will follow you to your platform of choice. If you do not have a community of followers yet, figure out which platform your target audience uses the most and start with that one.
Keep in mind that the platforms, like your book, are just tools to help you get your content to those who need it. In the end, it is all about building relationships, generating engagement and ultimately increasing sales. Always focus on the needs and goals for your full marketing plan, select the platform that best helps you accomplish them, then press Record!
Originally written for and published at Write Your Life’s Book Your Success Blog.